Don’t be a sheep - be the GOAT

A campaign designed for kids who are about to start High School - an age group that is often overlooked. They are between childhood and their teens and they can often be anxious about new beginnings at High School. This campaign was designed to provide reassurance and humour. It is the advice of slightly older peers and NOT parents and teachers. It acknowledges that starting academy isn’t all horror stories but realistic enough to know that things aren’t always easy.